Michael Preinerstorfer, the recently appointed Managing Director of the European Industrial Business Unit (EIBU) at NSK, explains how he is aiming to extend further the company’s position of strength through superior added value for customers. In fact, NSK’s AIP added value programme, is already driving huge benefits and savings at customers worldwide, largely through a commitment to 100% in-house product development, extensive service provision and a pledge of total quality. Mr Preinerstorfer also emphasises on the relevance of next year’s centenary celebrations, and reveals that the company’s turnover target for 2016 is 7 billion euros.